The visibility measure reflects both the extent to which a local business has been reviewed by its clients and the degree to which these reviews are accessed by potential clients.

Three measures that capture different dimensions of online reputation

The favorability measure combines positive and negative online reviews and reflects the extent to which a local business's is endorsed by its online reviews.

The composite measure integrates both visibility and favorability, offering a comprehensive assessment of a local business’s overall online reputation.

Using advanced AI topic modeling, we analyze online reviews to uncover the key themes that shape customer perceptions and inform actionable insights for your business.

Innovative AI Approaches for Online Reputation Analysis

We leverage large language models to perform sentiment analysis on online reviews, evaluating their emotional tones and deriving a favorability measure from these insights.

We employ Aspect-Based Sentiment Analysis (ABSA), an advanced method that integrates topic modeling and sentiment analysis, to decompose customer feedback into specific service aspects and evaluate the sentiment associated with each